The Festival
Party time!
Letrastica Festival is an international typography and design meetup that occurs every two years in Guadalajara, Mexico. The festival includes conferences, workshops and exhibitions of an international level, as well as demonstrations, professional critiques and an open forum.
The festival is a unique event in Mexico, which focuses on opening spaces to share knowledge, work and experience of our guests while allowing for a close and friendly atmosphere. Similarly, through dialogue and collaboration, it establishes connections between the professionals, the creative industry, enthusiasts and general public.
It is an inclusive get-together where diversity of voices and opinions are presented through a program aimed for attendees, designers and public and general.
The festival celebrates lettterforms from their cultural, technical, artistic and personal aspect, while seeking to preserve and promote calligraphic art and traditional sign painting, as well as strengthening regionally the disciplines of type and typography with a modern and global perspective.
Get to know our guests, organizing team and find out more about previous editions.
In 2015 Andy Dabula, the programming director at the cultural centre Café Benito - Sala Juárez - LARVA, got in touch with the representatives of Calligraphy and Lettering Guadalajara group, Gen Ramírez, Sergio Marmay and Pilar Morones, with the idea of making a small exhibition about Guadalajara lettering. However, didn't measure up with the enthusiasm and interest of the community of west Mexican type design. Thus, the initiative soon grew into becoming Letrastica Festival, the first festival of typography, calligraphy and lettering.
Today, the Letrastica Festival has become a benchmark in Mexico and established itself as an event of international relevance, especially in Latin America.