Shaping type into logotype
There is only one step from type to logotype - or a few actually. In this workshop built on a practical approach, we will create a logo based on our own custom typography or retail. We will learn about the fundamentals of typographic design, being attentive to anatomy, structure, white space and creative possibilities.
With these concepts in mind, we will also seek to refine and improve existing logos. In addition, we will explore the stylistic possibilities and formal limits of letters in order to achieve a transformation that gives them a unique and accessible voice.
Level
Basic intermediate. This workshop is aimed at graphic designers with basic knowledge in vector design.
Requirements:
- Portable computer with vector design software (Illustrator)
- Tracing paper or bond tabloid paper
- Drawing tools: pencil, eraser, markers, whiteout
- Ruler
- Scissors
- Tape or paper glue
Zrinka Buljubašić
Zrinka Buljubašić
Zrinka is a type and graphic designer with strong emphasis on blending type, digital media and print.
She has graduated TypeMedia, Master’s programme at the Royal Academy of Art in The Hague (KABK), has obtained certificate at Type@Cooper program at Cooper Union in New York and has graduated from Arts Academy of Split, Croatia in Master of New Media Design and Baccalareus of Visual Communication Design.