Eduardo Cuesta Mundo

Eduardo is a sign painter from Guadalajara, Mexico. He is the person behind the Rotulación Tradicional (Traditional Sign Painting). Ever since childhood he has been passionate about letterforms, a passion that eventually evolved into a craft. Eduardo is mostly a self-taught artist, having had his first approach to the trade in a workshop that already carried more than 40 years of practice. He has continued to nurture the tradition of sign painting that has been on the verge of extinction in that city. Some of his work is influenced by American signage, albeit with his own style and expression. In his pieces, he always looks for fine details and unique features. Eduardo is regularly found working in various cities in Mexico and Latin America.