Frida Medrano

Frida is a digital and type designer from Monterrey, Mexico. She has worked for one of the most important design agencies in the country - Anagrama. Besides her work in type design with a high-contrast typeface Kalnia, she also specializes in variable typography developing projects such as Jabin.

As a a graphic designer, Frida is interested in combining technology and design which lead her to working on projects in variable type and automatization of design systems. Her research on optimizing graphics with variable type won her a SOTA Catalyst Award 2018 and she spoke about it in TypeLab(2019), TypeCon (2018), Interaction Talks México (2018) y Tipografía México (2017).