Loche

Loche (Alejandro Lo Celso) was an art director for magazines and newspapers in Buenos Aires before graduating with honors from the MA in Typeface Design at the University of Reading, United Kingdom, and later from ANRT, the Atelier National de Recherche Typographique in Nancy, France. In 2001, Loche founded PampaType, the first Argentine type foundry and one of the pioneers in the region. Loche’s typefaces have received awards from ATypI, the Type Directors Club, Morisawa, Creative Review, Typographica, Hii, the Ibero-American Design Biennial, and several editions of Tipos Latinos.

With more than 20 years of experience, the PampaType team is passionate about designing custom typefaces for special projects, as well as creating retail typefaces available through its own website, Adobe, and TypeNetwork.

Loche has taught numerous classes, workshops, and lectures on typography, lettering, and the history of letterforms across the Americas, Europe, and beyond.