Types, paper and scissors! In this workshop we will work with a purely analogous method to design a typeface. It will not only be about sketching on paper, but also addressing most of the conceptual, technical and aesthetic aspects before going digital.
From a free and organic perspective, we will push the expressiveness and letterform design to the limit, always taking into account a functional typographic system.
During three intensive sessions we will be working on exploration, transformation and customization of different classic calligraphic alphabets from past centuries, seeking their reinterpretation in a new and current context.
Intermediate. This workshop is aimed at the preference of people with basic knowledge in calligraphy and letters.
There is only one step from type to logotype - or a few actually. In this workshop built on a practical approach, we will create a logo based on our own custom typography or retail. We will learn about the fundamentals of typographic design, being attentive to anatomy, structure, white space and creative possibilities.
With these concepts in mind, we will also seek to refine and improve existing logos. In addition, we will explore the stylistic possibilities and formal limits of letters in order to achieve a transformation that gives them a unique and accessible voice.
Gen Ramírez is a typeface designer, graphic designer, calligrapher and sign-painter from Guadalajara, Mexico. His strong interest and passion for brushes and letterforms developed since a young age as he was taught mastery of sign-painting in his father’s workshop. It later led him to graduate from TypeMedia at the Royal Academy of Art in The Hague as well as completing both Type@Cooper Extended program in San Francisco and Condensed in New York.
In this workshop we will explore the fundamentals of the true “brush lettering”, that is, we will make lettering with a brush considering valuable type design aspects such as expression, style, composition, rhythm and balance between negative-positive space. We will use the brush not as a final finishing tool, but as a mean of sketching and exploration.
We will work very similar to the way sign-painters or lettering artists do, through a sketching and adjustment process until we reach a final piece where the brush was the main source of personality and originality.
This workshop will be held in Spanish
¿Qué le pasa a tu fuente si reduces la gravedad? ¿Y si aumentas la locura? ¿O creas un eje de tristeza? ¿Si haces una burbuja de texto responsiva? Explora las posibilidades expresivas y funcionales de las fuentes variables y ve más allá de las variantes de ancho y peso.
Julien Priez was born in Montreuil, France and studied Graphic Design and Type Design between 2004 and 2010 at Eugénie Cotton Montreuil and Estienne Paris.
After working for three years as a freelance typographer and calligrapher for several agencies, Pierre Di Sciullo, Atelier Chévara (Marge Design today), and Atelier Muësli, he left to work as an employee in type foundry for two years.
This workshop will be held in Spanish
En este taller aprenderás las nociones básicas del lenguaje de programación Python y su utilización en el ámbito del diseño gráfico y tipográfico. El taller se estructura en dos ejes principales: la creación de gráficos animados y documentos automatizados con DrawBot App y la programación de scripts en editores de fuentes digitales (Glyphs/Robofont).
James is an type designer based in Oakland, California. He studied graphic design at California College of the Arts, and graduated from the Royal Academy of Art TypeMedia program in the Netherlands.
Through his foundry OH no Type Co., he creates custom and retail typefaces. In 2018, James co-founded Future Fonts, a platform for distributing fonts in-progress.
Zrinka is a type and graphic designer with strong emphasis on blending type, digital media and print.
She has graduated TypeMedia, Master’s programme at the Royal Academy of Art in The Hague (KABK), has obtained certificate at Type@Cooper program at Cooper Union in New York and has graduated from Arts Academy of Split, Croatia in Master of New Media Design and Baccalareus of Visual Communication Design.